Co-Op x ourscreen A partnership between Co-op and ourscreen, offering free screenings of the festive classic Elf to help celebrate togetherness at Christmas.Co-Op x ourscreen Client: Co-Op Partners: ourscreen Why? Using the shared experience of cinema to celebrate togetherness and reward local communities during the festive season. What? Co-op hosted free, nationwide screenings of the children’s Christmas classic Elf, giving Co-op members, local community staff and members of the public an early Christmas gift. Screenings took place in more than 70 UK cinemas, with complimentary Co-op food and drink enjoyed by guests. Impact? More than 14,000 free cinema tickets were claimed at an occupancy rate of 62%, reaching over 6 million people in total.

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