BFI ThrillerBFI Thriller Strategy & digital teaser campaign to promote the British Film Institute’s Thriller Season.BFI Thriller Client: British Film Institute Why? Create an engaging teaser strategy to raise awareness of the Thriller season amongst 23-28 year olds with an interest in film. What? Devised a creative strategy called ‘Who Can Your Trust?’ themed to the season and activated that digitally via creation of a fake company ‘The Trust Institute’, where our audience were encouraged to take ‘The Trust Test’. Impact: • Est. exposure 2.5million • 25% of web visitors took ‘The Trust Test’ Take ‘The Trust Test’ here. ellie.davidson@elevenfiftyfive.com Head of Production +44 (0) 7881781952 get in touch!

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