A FranklinCovey White Paper Closing the Individual Productivity Gap: Putting First Things First It is possible to be busy—very busy—without being very effective. -Dr. Stephen R. Covey In today’s economy, where pricing power means little and investment dollars are tight, how does a company grow profits? Undoubtedly the question has many answers, but the “most important key” to increased earnings now, says BusinessWeek, is productivity.“Companies need to produce their goods and services in the most cost-effective way possible in order to lift their profit margins.” 1 Good, old-fashioned productivity, defined as output per hour of work, is back.“It’s not everything,” says New Y ork Times economist Paul Krugman,“but in the long run it’s almost everything.” 2 Some think productivity is si

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