CLIENT NAME: MACY’S Macy’s is one of the nation’s premier retailers, with fiscal 2015 sales of $27.079 billion. The company operates about 870 stores in 45 states, the District of Columbia, Guam and Puerto Rico under the names of Macy’s, Bloomingdale’s, Bloomingdale’s Outlet, Macy’s Backstage and Bluemercury, as well as the macys.com, bloomingdales.com and bluemercury.com websites. CHALLENGES: Macy’s needed to upgrade their website and create a better customer online experience with an easier, streamlined buying process. Also, Macy’s was struggling with pricing discrepancies of that on their website versus that in store, causing a number of different legal troubles that were costing the company a significant amount of money. SOLUTIONS: Akvarr helped Macy’s by

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