CLIENT NAME: A LEADER IN BANKING A national bank that constitutes the consumer and commercial banking subsidiary of a multinational banking corporation offering more than 5,000 branches and 16,000 ATM's nationwide. has over 250,000 employees and operates in more than 100 countries. with assets of approximately $2.6 trillion. CHALLENGES: The bank wanted to completely redesign and rebuild their sales and marketing website, and their customer online self- service platform. The vision was to create a state of the art online service experience providing consistent processes, user experiences, and a single unified application to support both online and mobile platforms. Their hopes were that this would allow the bank to reduce servicing costs and enhance the customer experience,

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