The Company Clear Technologies’ business is helping companies to derive as much value as possible from information technologies. There are many facets to that. Among them is making the migration to new hardware as easy, fast and seamless as possible. Another is helping customers to ensure that their data and applications are always available. The Challenge Clear Technologies operates in a competitive environment. It competes against other vendors. But it also competes against the status quo. To complete a sale, Clear Technologies sometimes has to convince a prospective customer not just that the new technology is the best option, but that its benefits justify the cost of switching from the existing technology, including any associated downtime costs. Clear Technologies cites its

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