Case Study
City National Bank
Overview Founded in 1954 in Beverly Hills, CA, City National Bank offers the full spectrum of bank - ing, trust, and investment services through 65 offices in six states. City National Bank merged with Royal Bank of Canada on Nov. 2, 2015. From its early beginning in 1954, City National Bank has endeavored to create personalized client relationships and to help customers prosper by offering a range of innovative fi - nancial products. Challenge T o maintain optimal relationships with cus - tomers, City National Bank must tailor service delivery and data points to customers’ needs and desires. Unsurprisingly, technology plays a major role in enabling the bank’s endeavors. City National Bank tasks the 50 to 100 employ- ees and contractors on its quality assurance and application