Summary Citrix is the leader in mobile workspaces, providing virtualization, networking and cloud services that enable new ways to work better. Citrix has increased lead-to-opportunity conversion rates by 20%. This is achieved by improving the quality of channel partner, enterprise and SMB prospect data, and providing a view into the total customer relationship across product lines. Business Need •  Incr easemark etingcampaigneff ectiv enessandlead-t o-oppor tunityconv ersionr atesb y driving the right offer to the right people at the right time •  Cr eateclean,consistentandconnectedchannelpar tneraswellascust omerandpr ospect information to ensure that Citrix has a view of existing customer relationships across product lines •  Empowerthebusinesst omanag

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