CITIZENS BANK OF KENTUCKY Fulfilling an Omnichannel Vision through a Business Banking App “We wanted to provide our business customers with the same experience on their mobile device that they would have on their office desktop.” —Carolyn Sisco, AVP of Account Operations Center, Citizens Bank of Kentucky There is no denying the importance of a mobile banking app for financial institutions. In fact, mobile banking has become the consumer’s channel of choice when engaging with their financial institution, as validated by the 2018 Citi Mobile Banking Study, which found that a whopping 91 percent of mobile banking users nationwide prefer using their app over going to a physical branch. Delivering on the tremendous demand for mobile banking is critical to the success of any modern banki

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