Cingular Wireless Better Incentive Programs Begin With Learning What They Most Want • Cingular needed to know how well its incentive pr ogram was motivating its large and diverse mix of employees • Advanced survey techniques r evealed most pr omising appr oaches with various audiences • Findings allowed Maritz to design a r elevant and appealing pr ogram to better motivate mor e participants Situation Cingular employed a large, diverse wor

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