Chromao Technologies is the largest independent global colorant provider to the Coatings and Thermoset Plastics markets. Chromao Technologies was created by integration of two businesses Plasticolors and Colortrend. Hileman Group began professional collaboration with Plasticolors brand about a year before the merger with Colortrends was announced. Plasticolors retained Hileman Group to redesign their existing website and to provide SEO services. Hileman Group went through an extensive discovery phase before desiring a user experience that worked well for Plasticolors target audience. The website incorporated Custom product search and custom color selection on the website. At the same time Hileman worked with Plasticolors Marketing to develop their email marketing eorts utilizing

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