The Challenge Chinchor Electric was looking to hire new industrial electricians but wanted to ensure they were reaching the right talent. They were running print advertisements in the Daytona Beach News-Journal but wanted to enhance their recruitment campaign with a digital component that would also grow brand awareness. The Solution Through a relationship with ThriveHive, newspapers like the Daytona Beach News-Journal are able to offer digital advertising to their customers to help them reach their specific goals. For Chinchor Electric, this included a new website design featuring a careers page, a social recruitment campaign to drive potential candidates to their website to learn more about the company and the culture, and additional promotions that would enhance their digital

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