Bluetron Digital Technology, a Chinese industrial automation software company, expanded its licensing from hundreds to thousands using Thales Sentinel. Initially managing both hardware and software keys, Bluetron transitioned to digital software licenses to enable subscriptions, faster delivery, and automation. Sentinel allowed the company to streamline renewals, protect IP, and integrate third-party systems through APIs. The shift reduced costs, improved profitability, eliminated manual handling, and cut environmental impact. With Thales’ support, Bluetron achieved scalability, recurring revenue, and customer satisfaction while preparing for future innovations in cloud, AI, and SaaS monetization.

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