Case Study

China Airlines

China Airlines

Pages 1 Pages

OUTFRONTmedia.com Testimonials -Jenny Huang Marketing Manager China Airlines used out-of-home to reach their traveler psychographic and the Asian demographic in their target markets. Highlights: China Airlines wanted to advertise its new planes to specific market segments-- people who traveled to Asia within the last few years with a $75,000+ income, Asian neighborhoods and commuters heading to and from the airport. Details: By employing digital

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