Case Study

Chico’s

Chico’s

Pages 2 Pages

CUSTOMER PROFILE Chico’s FAS Inc. is a specialty retailer of women’s apparel, accessories and related products. Its port- folio consists of four brands: Chico’s, White House | Black Market, Soma Intimates, and Boston Proper. The company operates more than 1,200 boutiques and outlets throughout the United States, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. BUSINESS CHALLENGES Chico’s FAS, like most retailers, faces chal

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