Case Study
Chemical Bank: Rising Above the Sea of Sameness
Chemical Bank Rising Above the “Sea of Sameness” 2 Chemical Bank CASE STUDY Highlights Chemical Bank in Midland, Michigan has over $3.7 billion in assets and 129 offices throughout the state’s Lower Peninsula. Business Objectives A long-time client, Chemical Bank wanted to enhance value by fully leveraging its FIS partnership. Ultimately, it wanted to improve: ? Branch sales effectiveness ? Branch