Case Study

CHANNEL PARTNERSHIP STRATEGY: LEVERAGING YOUR “FRENEMIES” FOR SCALABILITY

CHANNEL PARTNERSHIP STRATEGY: LEVERAGING YOUR “FRENEMIES” FOR SCALABILITY

A step-wise approach to achieving scale For the majority of MedTech innovation cases, the aforementioned factors, unfortunately, are insufficient for survival. Taking the competition head-on, especially those with well established positions in the industry and deep multinational pockets, may not be the wisest. At best, such competitors may play defence as your MedTech product/service begins invading their territories.

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