Challenge: Yellow Line Digital on How They Stay Organized with HeyOrca! With Meg VonFeldt, Account Manager Before HeyOrca, Yellow Line Digital was using spreadsheets to manage and track their client's social media campaigns which caused a lot of confusion and disorganization. The account managers would then add the content to their clients social media calendars natively which required double the work to make sure the clients were able to effectively review the content before it went live. "For us, we were living in piles of spreadsheets and taking a lot of time to build a spreadsheet for internal use and then getting them made into clean client- facing content calendars. It took a lot of time and resources.". Yellow Line Digital is a digital agency focused on serving purpose-driven or

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