CASE STUDY Chaco, Inc. For 15 years, Chaco, Inc. (Chaco) has been making sport sandals and boots in the rural town of Paonia Colorado. The company started as a custom shoemaker and today is a rapidly growing manufacturer of high-quality, environmentally friendly footwear selling to 1500 retail outlets around the world. Chaco’s steady growth and increasing demand has sparked signi? cant changes over the last few years. In 2004 Chaco expanded

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