Case Study

CGM

CGM

Pages 4 Pages

Client Case Study – CGM Client Overview CGM is Myanmar’s leading Online Travel Agency and Online Payment Wallet provider. Through their brand ‘Go Auto Ticket’, they provide end-to-end travel-related services, including domestic and international air ticketing, hotel bookings, holiday packages, bus ticketing, rail ticketing and additional services from every nook and corner of Myanmar. ____________________________________________________________ Executive Summary ? CGM being a company with their own online payment wallet (OK Dollar) and presence in other industries, wanted to leverage the same and enter the travel segment with an enterprise-grade system ? Their main goal was to cover the bus ticketing market which has huge potential in Myanmar ? They also wante

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