Client Case Study – ARUBA TOURISM ASSOCIATION Client Overview Aruba Hotel and Tourism Association is one of the most unique and progressive hotel and tourism entities in the Americas, having made significant contributions by bringing together private sector ideas and funding in support of Aruba's tourism industry and community at large. ____________________________________________________________ Challenges ? While many affiliates of the client on an individual basis had technology to capture direct business with online booking engines, they achieved limited success ? The majority of business received by partners was via wholesale travel companies who are paid high commissions ? The client wanted a destination portal with an online booking system capable of effec

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