Ceva Sante Animale Centralizes Social Media Content and Agency Collaboration with Canto
Ceva Sante Animale Centralizes Social Media Content and Agency Collaboration with Canto
2 PagesCUSTOMER CASE STUDY Animal Health Challenges Ceva Santa Animale decided to develop and centralize social media content at the corporate level. With operations in 42 countries, each Ceva subsidiary had been buying social media separately. Yet as the volume of their new corporate- generated content grew, so too did the demand for more systematic content organization. They also needed to distribute this new content out to their subsidiaries and had no means to do so. Ceva is the sixth largest animal health company in the world, specializing in pharmaceutical products and vaccines for companion animal, livestock, swine and poultry. Its global headquarters are located in Libourne, France and it operates in 42 countries. Ceva Sante Animale uses Canto to store, manage and distribute s
