pivotalTESTING ® CEO Communication Case Study © Cambia Information Group 2018. All right reserved. SITUATION: • CEO was preparing for a series of high-profile interviews with the media and wanted to determine the most successful way to communicate announcements about changes in the company • Required a high level of credibility for the speaker in order to maintain credibility for the firm • Feedback on CEO’s speaking effectiveness was anecdotal and firm desired to test against key stakeholders to ensure that the message could be delivered with maximum effectiveness TESTING: • Evaluated reactions to CEO statements by surveying key stakeholders • Assessment included evaluations of interviews with other top CEOs • Continuous response tracking while viewing interviews

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