Case Study

3 Percent Conference

3 Percent Conference

Pages 3 Pages

Promoting advertising industry diversity one event at a time. Hubb’s battle-tested virtual event platform helps 3% Movement exponentially grow their audience base. Since 1999, Lynn Edwards has been at the helm of Proper Planning, a full-service event planning company based in the Seattle area. As a worldwide producer of 100 events each year, Proper Planning serves a wide range of clients representing corporate, nonprofit, movement-based organizations. 3% Movement is a client for whom Edwards and her team have been producing events since its founding. Dedicated to promoting diversity in the advertising industry, the first 3% Conference in 2010 took place when three percent was the percentage of women in creative director roles. Two hundred people attended that first event in San F

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