CASE STUDY CDS delivers consumer investor focused content hub Aberdeen Asset ManagementCDS delivers Thinking Aloud for Aberdeen Asset Management Aberdeen Asset Management launched their consumer investor focussed content hub ‘Thinking Aloud’, developed by content management system delivery partner CDS. The project has successfully reached hundreds of thousands of new consumers attracting more than one thousand percent more viewers than previous approaches to social and content engagement. Thinking Aloud is a mobile first, social platform for thought leadership exchange with regularly refreshed, magazine style content to engage, educate and entertain. It was branded ‘Thinking Aloud’ to differentiate the materials, content and strategy from Aberdeen’s primary corporate

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