Case Study CCEAG Goal: Gain Enterprise-Wide Visibility and Drive Better PerformanceCase Study: CCEAGIntroduction pg.2 1 Table of Contents Challenges & Solutions pg.4 2 One Source of Truth pg.6 3 Gaining Customer Insights pg.8 4 Results pg.10 5Case Study: CCEAG Salient Management Company 2 IntroductionSalient Management Company 3 In 2007, Coca-Cola’s operations in Germany were consolidated from eight bottlers into one: Coca-Cola Erfrischungsgetränke AG (CCEAG). The merger left CCEAG responsible for a tremendous overhaul of operations of an internally fragmented environment in a time when a consumer’s path-to-purchase was undergoing a radical digital transformation. They not only needed to create a system of efficiency in order to service its massive amount of customers, but

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