Best-of-Breed Strategy Supports Innovation Innovation is the fuel that can take a new venture in an established market and create a more formidable presence in a short period of time. Pepsi Bottling Ventures, based in Raleigh, North Carolina has taken business intelligence, married it with creative management, and created a marketing and sales powerhouse. Pepsi Bottling Ventures, a manufacturing and direct-to-store-distribution company, was formed by a merger of two successful entities: a part of PepsiCo-owned territory and a territory formerly serviced by PepCom, a subsidiary of the Japanese owned company Suntory. PBV provides beverage manufacturing, local marketing, sales and distribution for the merged Pepsi Cola territory that covers much of North Carolina and Long Island,

Join for free to read