Case Study

CBD Marketing Uses Netbase to Turn B2B Client Into Valued Industry Resource

CBD Marketing Uses Netbase to Turn B2B Client Into Valued Industry Resource

CUSTOMER: CBD At a Glance Industry-wide regulatory changes for B2B industrial building material manufacturers can affect consumer opinion and, subsequently, sales. One such manufacturer wanted to get ahead of an expected new regulation, so they turned to CBD Marketing (CBD), who used NetBase to get a handle on consumer reactions to the upcoming regulatory change. Armed with insights, CBD got in front of the issue and positioned their clien

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