Catalina BuyerVision Mobile targeting and measurement recognized a $6.00 return for every ad dollar spent
Catalina BuyerVision Mobile targeting and measurement recognized a $6.00 return for every ad dollar spent
2 PagesCase Study May 2014 Catalina BuyerVision Mobile targeting and measurement recognized a $6.00 return for every ad dollar spent. Campaign Details A major Premium Frozen Entrée brand wanted to drive offline sales by testing mobile engagement with current loyal Single Serve Frozen Entrée consumers. November 7, 2013 - December 25, 2013 (7 weeks) 12.5MM impressions delivered Case Study Details Brand Major CPG Product Premium Frozen Entrée
