Catalina BuyerVision Mobile targeting and measurement delivered a 23% increase in sales from competitive category buyers
Catalina BuyerVision Mobile targeting and measurement delivered a 23% increase in sales from competitive category buyers
2 PagesCase Study May 2014 Catalina BuyerVision Mobile targeting and measurement delivered a 23% increase in sales from competitive category buyers. Campaign Details A major Premium Coffee manufacturer recently introduced a new product to the Single-Serve Coffee category and wanted to steal share from competitors. 1+ Category buyers of K-Cups October 8, 2013 – December 30, 2013 (12 weeks) 6MM impressions delivered Case Study Details Bran
