Case StudyFRHI 2 Andrada Paraschiv Executive Director of Communications and Strategy "Thanks to Beekeeper, we are revolutionizing the way we communicate internally. " About When three leading hotel brands united under the umbrella of FRHI Hotels & Resorts (FRHI) in 2006, a new force in the global hospitality market was born. From the merger of Fairmont Hotels & Resorts, Raffles Hotels & Resorts, and Swissôtel Hotels & Resorts emerged a global hotel management company that today boasts more than 125 hotels and branded residential offerings in 35 countries with 50,000 employees (whom FRHI fondly refers to as “colleagues”). Challenges While FRHI’s hotel brands have storied histories, in 2014 a strategic focus on internal communications and its link to colleague engagement was still

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