On performance: “On any given day, our analysts can now tell, with a high level of accuracy, which platforms will under- deliver or over-deliver performance today, tomorrow, or several weeks from now. This allows us to get out of the weeds of micro-managing campaigns and focus on delivering tangible value to clients.” On optimization: “Datorama is a core component of our optimization stack. When layered on top of our proprietary algorithms and data stores, it allows us to visualize where to make campaign optimizations in a fraction of the time it would have take other companies that are trying to make sense of data across siloed platforms.” On time saved in process: "We were able to take a complex reporting process and distill it down to something simple and elegant. Less tim

Join for free to read