Dynamo Selling’s case study on Body Sculpt and Fitness showcases how tailored sales training transformed a gym’s lead conversions and team confidence. Despite strong lead flow, the fitness center struggled to convert trials into memberships due to trainers’ discomfort with sales conversations and inconsistent follow-up. Dynamo designed a custom workshop focusing on sales psychology, communication, and structured conversion frameworks for personal trainers. Through live roleplays and practical exercises, participants learned to guide prospects’ emotional motivations, handle objections, and build trust. Within weeks, the gym saw higher trial-to-membership conversions, stronger communication, and a unified, energized team culture. Individual trainers excelled in different areas—from structure

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