The company DNB is Norway’s leading financial services provider with over 2.1M retail customers and 225,000 corporate customers. In Norway, DNB operates as a full-service bank from retail to investments and outside of Norway, it operates 26 branches with varying degrees of services and products. The challenge To stay competitive and relevant, DNB recognized the criticality of shifting from a traditional mode of operation to a digital mode based on its customer’s preferences. As Aidan Millar, Chief Data Officer, reflected, “Our customers are talking to us every second of the day on digital channels, and we have to have the ability to listen and respond effectively to their needs.” By making more effective use of data, DNB believes that customer insights can be derived t

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