Presentation Prepared for Michael Hernandez VP, Marketing Case Study: Bruno Scipioni’s Italian Restaurant Client continues advertising with Money Mailer for 14 years , hasn’t seen a drop-off since starting. Situation: Bruno Scipioni’s Italian Restaurant in Pennsylvania wanted to drive customer traffic and build brand awareness, so they looked to Money Mailer as a direct marketing solution. Strategy: To create demand and drive customer counts, owners, Bruno and Patti decided to feature signature dishes on the front and back of the advertisement. They also included an array of broad-based offers to attract customers looking to save on various items, during different times and days of the week. Results: Bruno Scipioni’s Italian Restaurant received a steady flow of redemptions and has

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