Who is Carnegie? Carnegie is a leader and innovator in higher education marketing and enrollment strategy, offering services in research, strategy, digital marketing, lead generation, slate optimization, student search, website development, and creative. In July of 2022, Carnegie acquired Maguire Associates and established the Fi­ nancial Aid Optimization team at Carnegie. Now, Carnegie helps institutions maximize their enrollment through sophisticated re­ search and strategic financial aid optimization. Bringing Valuable Insights to More Clients with Analytics and Predictive Modeling It’s no secret that college admissions are a nerve-racking process for students—but the enrollment process can also be a minefield for higher education institutions themselves. Every year, c

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