Carasso Real Estate, one of Israel’s longest-standing real estate companies, was operating on three disconnected systems that limited sales visibility, slowed processes, and made it hard for field sales to access unified, up-to-date data. Partnering with AllCloud, it consolidated marketing, sales, and service under Salesforce Sales Cloud, Marketing Cloud, Service Cloud, and Datorama BI, while redefining lead and marketing processes. The new cross-organizational platform improved conversion from lead to closed deal by 15 percent, enabled real-time reporting, cut manual work, and created a scalable foundation for future digital services and customer self-service.

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