Podo is a Spanish utilities company, providing electricity to consumers and businesses across Spain. Challenge In Spain, electric providers compete for market share based on customer service and rates. Podo is revolutionizing utility services by delivering fully customized offerings. In contracting with Podo for their electricity, customers can receive rates tailored to their usage patterns, along with incentives and information that help them save energy and reduce costs. The ability to accurately predict how much electricity each customer will use next week, month, and year is at the crux of its success. “Understanding how customers will behave in the future allows us to build customized offers,” said Alberto Hernández Seco, Technology Manager for Podo. Solution Podo worked with Cl

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