Situation Situation A top price comparison website wanted to drive cost-eect and quality trac to the retail websites of their merchant partners. Their api managed product catalog includes many strict rules and regulations in regards to how many calls per hour, cache rules and minimum products displayed per banner advertisement. Campaign Challenges Campaign Challenges This campaign presented several challenges that could only be solved by high-performing dynamic ad creative: The products, prices, and retailers would be changing minute by minute by minute minute. This particular price comparison site features millions millions of distinct oers every day. Every click would have to pass through its own unique click- tracking link, which would have to be encrypted on-the-y encrypted on-the-

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