Situation Situation SheKnows.com is am award-winning women's media platform and top lifestyle website with more than 40 million unique visitors per month.She Knows, LLC wanted to increase new visitor acquisition using their wealth of content and articles. Campaign Challenges Campaign Challenges Solution Solution Content-driven dynamic ads Content-driven dynamic ads ExactDrive's dynamic ad technology partner, Canned Banners, designed the ads to attract engagement and clicks based on the merits of SheKnows’ content instead of using splashy animations and gimmicky ad copies. By leveraging existing RSS feeds, SheKnows was not required to do any integration work. Another benet of RSS-based creatives is automatic year-round relevance. As seasons change, so do the topics featured in the ads, yie

Join for free to read