Campofrio Food Group is the resulting company from the merger of Campofrio Spain and the Smithfield group in Europe. Currently, Campofrio Food Group is the largest meat processing company in Europe and operates in all major areas in Europe as well as in the United States. After the merger, Campofrio Food Group began to focus on transforming the way they worked. The decision was made to focus on the global company as opposed to a country specific approach. Campofrio Food Group moved away from a local or country based organization and developed a Global company perspective using MicroStrategy. This approached allowed Campofrio to reduce costs and enabled them to get products to market faster as well as support all areas of their business. Three (3) years after the merger, the IT

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