CallRail helps New York Search Marketing Firm Showcase Serious ROI Service and eCommerce clients finally track telephone calls as easily as web inquiries NYC SEM, a New York search marketing agency, delivers massive ROI to their clients through search engine marketing—the only challenge was proving it. While the firm could demonstrate ROI clearly when tracking product purchases through a client’s online shopping cart, advertising that resulted in phone calls was more difficult to track. A clear line needed to be drawn from search visitor to phone lead to transaction in order to show clients the value of their search investment. “The biggest gap that I had with both my professional services clients and my eCommerce clients was not being able to close the loop when a customer picks up the ph

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