Callaway Golf raises brand awareness with “Hit the Links” campaign on LinkedIn
Callaway Golf raises brand awareness with “Hit the Links” campaign on LinkedIn
2 Pages? 8,270 foursomes created ? 32% open rate for Sponsored InMails ? 139 likes, 79 comments on “Hit the Links” status updates ? 1,500 new followers for Callaway Golf Company Page ? 83% lift in positive sentiment on social networks Marketing Solutions Callaway Golf Case Study Members playing “Hit the Links” could then share their foursome on LinkedIn and submit it to Callaway for the chance to win custom golf clubs or a set of the Compan
