Case Study

Cadbury

Cadbury

Pages 1 Pages

CASE STUDY Background Cadbury, now part of the Kraft group, is a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands, such as Cadbury, Trident and Halls. The company’s heritage started back in 1824 when John Cadbury opened a shop selling cocoa and chocolate. Since then, Cadbury has expanded its business internationally through a programme of organic and acquisition-led growth. Cadbury

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