C Square SUCCESS STORY Challenges Abdul Rafay, VP of Marketing at C Square, notes that the market for advanced IT platforms like those offered by Genesys is still evolving in the region. “In our market, we can’t go door-to-door and push customer experience or Genesys products,” says Rafay. “We have to educate the customer first. We need to help prospects understand the value of personalized customer experiences and how Genesys solutions can help them accomplish this.,” It typically takes several months for C Square to introduce a product to prospects, educate them on the features and benefits, and close a sale. Until recently, C Square conducted email blasts using MailChimp to market Genesys solutions. This was time-consuming and expensive because they had to develop their ow

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