C Ca as se e S St tu ud dy y A An n a ag ge en nc cy y’ ’s s s su uc cc ce es ss s s st to or ry y
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Bert Wells has been in electronics sales his entire career, and over the years repped for many different sales agencies. When he ventured out to start his own sales agency, he relied on the relationships he’d built to help secure accounts for the new business. With sales coming in, he next turned his attention to monitoring the business and paying his team of sales reps. Using Excel, Wells said he spent a considerable amount of time dissecting the informat

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