Case Study
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C Ca as se e S St tu ud dy y A An n a ag ge en nc cy y’ ’s s s su uc cc ce es ss s s st to or ry y ! " ! # $ $ % & $ ''% ( $ $ ! ) *+% ! , (, -. , *, )/, 0( $ $ ! . , -, )* 1$ 2 $ ! % $ 2 % % + When David Jolicoeur joined Market Advantage Plus, he immediately noticed the agency’s software was out-of-date, inflexible, difficult to work with and unable to pull historical data. Then, his biggest manufacturer began to