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By Simplifying The Search Process, We Dramatically Improved This Client’s Ecommerce Conversion Rate

By Simplifying The Search Process, We Dramatically Improved This Client’s Ecommerce Conversion Rate

House of Kaizen
Pages 2 Pages

CASE STUDY © House of Kaizen copyright 2013 CLIENT: CHANNEL: VERTICAL: REGION: Ink cartridge retailer CRO Retail UK FAST SEARCH, FASTER SALES: PRODUCTS TO CART +25% By simplifying the search process, we dramatically improved this client’s ecommerce conversion rate. RESULTS +25% +26% ADDED TO CART SEARCHES +70% ECOMMERCE CONVERSION (EMAIL TRAFFIC) THE CHALLENGE: ? When shopping for low-value products, users

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