FRO M I N-S T OR E BEHA V IO R PA TT ER N S TO INCREASED OPERATIONAL EFFICIENCY THE APPROACH By analyzing Shufersal’s sales data, CB4’s solution uncovers hidden consumer behavioral patterns. These patterns are used as highly accurate benchmarks to predict consumer demand at a store and SKU level. Based on these benchmarks the solution alerts store and category managers to SKUs which are not fulfilling their sales potential and provides specific operational guidance around issues such as in-store customer experience and inventory discrepancies in order to increase revenue. $ $ $ $ $ $ AVAILABILITY ASSOCIATE AWARENESS NO ? 2ND SHELF ? Price tag is missing $ $ $ $ $ Associate misinforms customers about product availability Associate directs customer to the wrong section Product i

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