Case Study

By adopting an advanced audience segmentation strategy, leading online fashion retailer sees a 5% uplift in sales

By adopting an advanced audience segmentation strategy, leading online fashion retailer sees a 5% uplift in sales

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2 1 By adopting an advanced audience segmentation strategy, leading online fashion retailer sees a 5% uplift in sales. Return on Ad Spend Additional Sales +425% +5.4% The Backgr ound W Present in Russia orking with an assortment of over 1,000 international and local brands, the client is one of Russia’s top 5 retail apps.They had been focused primarily on user acquisition and ran several retargeting campaigns with another provider , but

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